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4 Undeniable Benefits of Using YouTube for Your Business

Benefits of using YouTube for your business

Benefits of YouTube for your business


There is no doubt that YouTube has been the central source of entertainment and information for the past decade. And even currently, at the time of writing this article, it’s gone up to become the 2nd most visited website in the world. In numbers, it is estimated that almost 5 billion videos are watched every single day. This is a lot and thanks to that, many companies rush there to get close to the appropriate audience and likely customers. YouTube is therefore a platform worth considering in your marketing strategies. Furthermore, it is the 2nd biggest search engine in the world and it’s free.

Don’t you think that this will have a positive impact on your business? Here are 3 special benefits of using YouTube to grow your business.


It helps increase your website traffic

When you upload videos on YouTube, you have an option to add your website link in their description. Once your viewers are interested in what you are displaying, they are most likely to go to your description and check if you put the links to the product there. If they click on your links, they will eventually land on your website, specifically on the product page. This is very powerful and helps you get decent traffic on your website and potential customers. The more videos you upload, the more views and traffic you get to your website at no cost. All you have to do is to create professional videos and make use of the powerful YouTube Studio tools to give them more features.

 

It helps rank well on Google

As a result of constant traffic to your website, this will help raise your presence in search engines like Google, Bing etc. Website traffic is one of the factors of ranking high in search engines. And if you get people to keep watching your videos, your channel will rank high on YouTube too. So, keep your videos professional and engaging.

Another advantage is that, when your viewers become familiar with your content and website, they can go to your website directly and recommend your website, which will help it rank high as well. But the key point is your content.

 

It gives you the opportunity to reach more people worldwide

With billions of people watching YouTube videos every month, there is a high potential that your videos are going to be seen by millions of people from all over the world. Make sure your videos are attention-catching and engaging in the first few seconds. Also make eye-catching thumbnails and provide your videos with not-too-lengthy, but to-the-point descriptions. Descriptions are some of the best ways to increase your search ranking. For example, if you use English as your main language and your videos rank high, people from Canada, the United States, England and even India will click your videos to see your products. By this, your business and band will have improved exposure, which will lead to more sales. Try using different variations of your main keywords in the description so that people will find your videos whenever they search with those keywords.

 

It allows you to build your own email list

As a business, you need a way to easily reach your customers and build a strong relationship with them. For that, you are going to need to get something from them to connect with them, and that is their emails. First, you need a giveaway, that’s to say, something of interest that you are willing to give for free or with an attractive discount to your viewers in exchange with their email. It has to be an offer that you are sure will trigger a click or sign-up from your viewers. On YouTube, you can use the built-in call-to-action feature on videos to allow sign-up. They are called annotations. Your viewers can then click on it and register right away. By adding this to your in-website subscription option, you will certainly get a lot of emails, to market your products. Also, since mobile devices don’t allow annotations, you will need to create YouTube cards for that.

Update: The Annotation feature was discontinued by YouTube. Use End screens instead. 

 

Conclusion

In all, these are the benefits that you can get from creating a YouTube channel for your business. YouTube is undeniably the platform that you need to market your products efficiently and send traffic to your website. Just invest some time in learning its features and use it to grow your business.

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