Writing blog posts can be intimidating, but literally,
anybody can write powerful blog posts in minutes. You want to learn how to write
more engaging blog posts that can turn your visitors into customers? Let’s
learn how to do it.
Research on the topic
One of the most important parts in blog posts writing is to
do some research on the topic you want to write about. It is without saying
that it does help you get much insights on the topic and how to share them the simplest
way. Before dashing onto your computer and write anything, it would be
refreshing to get more knowledge about the topic. Unless you want your readers
to be like, “This is not true!”, it is recommended to dig deeper into the topic
in order to get the most accurate information as possible. Once you’re set, you
are ready for the next step.
Find the right keywords for your post
Every great post turns around a set of words that better identifies
the post. These keywords are very useful when you want readers who use them in
search engines, to actually find your post. Take them as guessed-keywords or
key phrases which anticipate in advance what someone types into a search engine.
What they write generally describes what they are looking for. Then, the search
engines search the web for posts that answer the visitors’ questions.
By using the right keywords, readers are more likely to land
on your post if their words match with yours.
Start up with a great headline
The long time you spent in the search of powerful
information will not be complete without a great, catchy headline. The headline
is the most important part of your blog post. It generally comprises your main
keywords and can even be the words typed into the search engines by the
readers. Your headline should be exciting, brief, believable, and eye-catching.
Don’t use clickbaits. Your headline should match with the content of the post.
Moreover, your headline should entice the readers to click
on it to find out if the article or post can answer their question.
To find the right title for your post, you may come up with
different variations of it and in the end, you will get the perfect one. Your
title will have to be to-the-point, simple and specific to the overall goal you
want to achieve in your blog post.
Write a captivating introduction
Now that you’ve caught your readers attention through your
great title, you have to find a way to keep them with a nice welcome message.
Well, it’s not a sentence starting with “welcome to
everyone” per say, but it’s actually a sentence that triggers your readers’ emotions
such as anger or eagerness to know more, joy, hope or anything that can keep
them reading. (well, I hope this post does that).
No one reads a post that isn’t fun and informative at the
same time.
Start grabbing the attention of your readers in your post
intro, and I can assure you that your article will not go unnoticed.
Structure your post (write the outline of your post)
Not many writers create an easy-to-follow outline that will
guide them in the actual writing of their blog posts. This slows them down, or
sometimes, causes them to even abandon the article.
An outline of a post is a kind of a road map or the
structure of the post. It helps you know ahead what you will be writing about. It
also speeds up the process of writing because once you have your headings and
sub-headings written, it won’t be a big deal to come up with the right explanation
for each of them in minutes. Most writers may take long coming up with the
right headings, but once that’s done, the explanation just flows.
An example can be:
Headline
(title): How to start a YouTube channel
First
point (main heading): Choose your niche
Explanation
Second
point (second heading): Get your gears ready
Explanation
Third point
(third heading): Make videos ahead
Explanation
After you’ve outlined your post like this, you pretty much
have everything you need to start writing.
Fill in each sub-heading with the right, researched information
Now you can add the pieces of information that you got from
your research in a more fashionable way.
Remember, your information should be accurate and
fact-checked. Also, your post should be fun to read and easy to follow. Add as
much detail as you wish but keep it simple. Each explanation must agree with its
heading and should not leave the readers with further questions.
Completeness is the key.
Make your info easy to remember and understand
One thing that should be avoided when writing is to give
overwhelming information, which may end up being forgotten. The right
information is usually enough. Too much detail kills the flow.
Another option is to write a short summary at the end of
each explanation. This comes in handy when you can’t withdraw a piece of
information that’s key to the full understanding of the section.
End your post with a conclusion or bottom line
A conclusion is very useful when you want to put everything
together and confirm your point.
That is also the moment to motivate your readers to apply what
you have highlighted in your post and encourage them to tell you what they
think in the comment section.
That’s a nice way to connect with your readers and show that you
are sure that your information is what they needed.
At that point, you can open up another topic that you would like
to talk about in the future.
Proofread and polish up your post
Wow, you made it.
Bravo!
Now is the time to read what you’ve written and polish it
up. You may have to edit some parts, remove whole sentences, or even change some
words. More importantly, you will have to check the grammar and spelling of
words.
Another great thing is to ask other people to read your
post. This will help you get first-hand reactions on your post. Different
people will definitely have different opinions about it, but it will allow you to
rethink your choices of words and phrases for your post to suit everybody.
After you’ve done that, you can take a break and come back later
to read it again.
Moreover, you will have to check whether all your headings
have been clearly answered.
Once you’re comfortable with your post, you can post it.
Now You Try
You now have all you need to write a blog post in minutes. Make use
of your new skill and write the next most read blog post.
All the best.
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